Saudi Arabia is redefining the future of media. Guided by Vision 2030, the Kingdom is embracing digital transformation, empowering local talent, and becoming a leading hub for culture and creativity in the region.
With 99% internet penetration and over 34 million active social media users, digital platforms like TikTok, Instagram, and Snapchat have become key channels for communication and content. This shift is opening doors for creators, brands, and media companies to connect with a young, tech-savvy audience.
The film and television industries are thriving, with investments in modern cinemas, production facilities, and events like the Red Sea International Film Festival. Government support through grants and training is fueling a new wave of Saudi storytellers and content producers.
Traditional broadcasters are evolving, integrating digital tools and social platforms to engage viewers in real time. Meanwhile, brands are adopting influencer marketing and social commerce to reach consumers more authentically.
Education and training programs are helping build a skilled, future-ready media workforce. While challenges around regulation and expression remain, Saudi Arabia is firmly on track to lead the media and entertainment space across the Middle East.